Maintaining a blog is an essential tool for businesses, like yours, wanting to connect with, inform, and convert prospects to loyal customers. Business blogging—the practice of creating blog content specifically to promote a business or its products and services—serves as a direct channel for you to build relationships with your audience, boost credibility, and drive consistent traffic to your website. By sharing your valuable insights, expert tips, and industry knowledge, you can establish your business as a trusted authority, which is a critical factor when competing in crowded markets.

Why is blogging so beneficial? 

A well-executed blog can help you amplify your online presence, improve search engine optimization (SEO), and attract a wider audience by answering relevant questions and addressing customer pain points. For further support, the experts at HubSpot say businesses that maintain a blog see 55% more website visitors compared to those that don’t. (Source: HubSpot, ) The Ultimate List of Marketing Statistics for 2024

How often should you publish blog content to see results?

There is no one right answer. Your publishing cadence can depend on numerous factors such as the amount of time you have to dedicate to writing, your business goals, and your marketing strategy and budget.

However, according to Content Hacker, data shows that the more content you have on your website, the higher traffic will be. Consistent posting and long-form content pieces equate to an increase in traffic, as well as positive performance longevity. (Source: Content Hacker, How Often Should You Post on Your Blog? A Data-Driven Answer, 2021) However, a more recent statistic from Orbit Media shows that bloggers are posting less frequently, choosing to focus on quality over quantity. (Source: Orbit Media, 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers)

So the bottom line is the business blog strategy you build and execute will need to take many factors into consideration.

Before you begin creating or refining your strategy, it’s important to get a deeper understanding of what is or isn’t working for other businesses and the benefits you can gain from business blogging.

We’ve rounded up some of the top business blogging statistics you should know before you become a regular writer. Read on to dig deeper.

20+ Business Blogging Stats Business Owners Should Know

General Blogging Statistics

Before diving into the benefits of business blogging, let’s look at the broader picture:

• Blogs are still a popular content format, with 77% of internet users still reading them. (Source: Content Marketing Institute, 7 Things B2B Content Marketers Need in 2023)
• As of 2022, the U.S. alone hosts an estimated 32 million bloggers. (Source: Statista, Number of bloggers in the United States from 2014-2020, 2024) Don’t worry, though! To clarify, you’re only competing against bloggers in your industry, not the millions mentioned in this stat.

• Unsurprisingly, more than half of consumers will click away from content that’s difficult to view. (Source: Adobe, 2019 Adobe Brand Content Survey) For example, if a reader is on their mobile device viewing your non-mobile-optimized blog, they’ll be more inclined to leave your site.
• Bloggers who spend more time on their articles—at least six hours—report better results, suggesting that a carefully crafted blog strategy and thoughtful writing lead to the metrics you’re going after. (Source: Orbit Media, 2024 Blogging Survey: Trends and Insights from 12,000+
  Bloggers Over 11 Years)
• With 68% of online experiences beginning on a search engine, blogging enables your business to appear when potential clients search for relevant topics. (Source: BrightEdge, Organic Search Improves Ability to Map to Consumer Intent, 2019)

Benefits of Business Blogging

The value of business blogging extends way further than you may think. It creates opportunities to boost visibility, drives organic traffic to your site, and helps you establish authority. You don’t have to take our word for it—take a look at what the research shows:

• You can expand your reach and visibility by sharing your blogs on your business’ social media accounts—in fact, 92% of bloggers utilize this strategy. (Source: Orbit Media, 2024 Blogging Statistics: 11 Years of Trends and Insights from 1000+ Bloggers)
• Optimizing your blog content for SEO is essential, with 66% of bloggers using this strategy to drive traffic to their websites. (Source: Orbit Media, 2024 Blogging Statistics: 11 Years of Trends and Insights from 1000+ Bloggers)
• Businesses that maintain a blog see 55% more website visitors compared to those that don’t. (Yes, we’re sharing this stat again because it’s just that important! (Source: HubSpot, The Ultimate List of Marketing Statistics for 2024)

Blogging Content Formats

Now that you have a clear understanding of the benefits of business blogging, it’s time to explore the types of content to feature. Whether it’s listicles or videos, these statistics highlight which formats are the most successful:

• Short-form articles outperform long-form articles, with 30% compared to 24%, respectively. (Source: Semrush, 46 Blogging Statistics to Know in 2024)
• How-to articles, lists, and guides or ebooks are among the most frequently used content types, while roundups, infographics, and content based on original research drive the strongest results. (Source: Orbit Media, 2024 Blogging Statistics: 11 Years of Trends and Insights from 1000+ Bloggers)
• One in four bloggers incorporate video content, reporting higher engagement compared to blogs without video. (Source: Orbit Media, 2024 Blogging Survey: Trends and Insights from 12,000+ Bloggers Over 11 Years)

Blogging Frequency and Engagement

Consistency is crucial for achieving most goals, and business blogging is no exception. While there’s no one-size-fits-all approach, posting blogs regularly can make a significant impact on engagement—and the stats back it up:

• Businesses that blog between two to six times per week are 50% more likely to see more engagement and higher lead quality, among other benefits. (Source: Orbit Media, 2024 Blogging Statistics: 11 Years of Trends and Insights from 1000+ Bloggers)
• 75% of people prefer reading articles that are less than 1,000 words. (Source: Contently, The Lost Art of the Mid-Range Blog Post, 2019)
• With 43% of readers inclined to skim content, creating concise and relevant content is essential. But you can use this to your advantage: ensure your blogs are so engaging and readable that your readers will be asking for more, not griping about the length. (Source: HubSpot, The Ultimate List of Marketing Statistics for 2024)
• Publishing original blog content boosts your credibility, as 44% of consumers engage with three to five pieces of content before making a purchasing decision. (Source: Demand Gen Report, Content Preferences Survey Report, 2021)

Blogging ROI and Monetization

In addition to driving traffic to your website, blogs can also generate revenue. Here are some statistics from RankIQ’s 2022 Study: The Most Profitable Blog Niches highlighting the ROI and monetization potential of business blogging:

• Bloggers earn most of their income through ads, affiliate products, sponsored reviews, and other monetization avenues.
• The most profitable blogging niches are food, lifestyle, and travel.
• High-earning bloggers partner with ad networks like Mediavine or AdThrive, reinforcing that monetization can complement a content-driven approach.

Blogging Challenges and Opportunities

Although business blogging holds great potential for increased website visibility and creating a connection with your customers, it also comes with some challenges:

• The top struggles for bloggers include generating consistent leads and measuring ROI from the blogs they produce. (Source: Siege Media, 5 Content Marketing Trends for Success in 2024)
• 50% of bloggers cite time constraints with producing consistent content as a barrier to consistent posting. (Orbit Media, 2024 Blogging Statistics: 11 Years of Trends and Insights from 1000+ Bloggers)
• Generally speaking, our attention spans are getting worse, which have dropped from 12 seconds to 8.5 seconds over the past two decades. (Source: Golden Steps ABA, Average Human Attention Span, 2024) It’s an added complication you’ll have to factor into your content. The good news is that if you’re targeting the right audience, they will (hopefully) find the content to be engaging.

AI Blogging Trends

With the rise of generative AI technology like ChatGPT, using AI for blogging has become inevitable, and business bloggers are leveraging this opportunity:

• 57% of bloggers have considered replacing some of their content creation efforts with AI. (Source: Superpath, The 2023 State of Content Marketing Report)

• 43% of bloggers admitted that they use AI to generate content ideas. (Source: Orbit Media, 2024 Blogging Statistics: 11 Years of Trends and Insights for 1000+ Bloggers)
• Only 3% of bloggers use AI to write complete drafts. (Source: Orbit Media, 2024 Blogging Statistics: 11 Years of Trends and Insights for 1000+ Bloggers)

Final Thoughts

Business blogging has evolved from a supplementary marketing tactic to a cornerstone of well-rounded digital strategies. With these stats in mind, you can create a data-informed blogging strategy that aligns with your customers’ interests and drives engagement. For SMBs, blogs can be a powerful tool to connect with audiences, capture leads, and establish authority in their industry.

If you’re looking to explore blogging or optimize your existing blog, these insights can help guide your future strategy. Remember, your business blog is more than just content, it’s a powerful way to reach new customers, nurture existing ones, and position yourself as an industry leader that earns their trust.