FAQ

Get answers to your Data Axle USA marketing & sales questions

Account

• Do I need to register to use your site?
  You can use our website to run counts without setting up an account, but you must register to get a quote and make a purchase.
• How can I update my account information?
  To update your account information, please contact your Data Axle USA representative or call 866.760.0543.
• I forgot my password. What can I do?
  You can reset your password here.

Data Enhancement

• What file types and sizes are supported by the Data Enhancement online tool?
  Our online tool can process spreadsheets that contain up to 50,000 rows and 100 columns; the maximum file size is 30MB. Acceptable file types are CSV, XLS, XLSX, and tab delimited. To enhance a larger file, please call 877.708.3844.
• What information can I append to my current customer file?
  For business appends, you can add: company name and address (includes ACE postal standardization), contact name, title, and gender; phone number; fax number; SIC code, employee size range; sales volume range; and website URL. The following data can be added with consumer appends: phone number; gender; marital status; home value; presence of children; own/rent indicator; length of residence; location type; and income range.
• What is the turnaround time once my file has been uploaded?
  Depending on the file size, processing times can range from a few minutes to a few hours. Timeframes will vary for larger orders requiring the assistance of a marketing expert.
• Why did a record have an email appended, but no demographic information?
  Some of the email addresses used in our Email Append service are not yet matched to a record within our databases. As a result, you may occasionally receive an email address that doesn’t include demographic information.

Direct Mail

• How long will it take to create and send my direct mail campaign?
  It generally takes 2–5 days to deploy a direct mail campaign. Your project’s specific design needs and the approval process may affect the timeline.
• I don’t have a design ready. Can you create one for me?
  Yes. You can choose from our pre-designed postcard templates or have our professional designers create a custom postcard, brochure, or letter for you.
• What do I get with my direct mail campaign purchase?
  Your purchases covers the following costs:

  • Full-color or black-and-white printing of your postcard, brochure, or letter
  • Addressing and mailing the direct mail piece to your list

Email Campaigns

• Can I get an HTML version of my message?
  Yes. Our designers can create an HTML version of your email at a rate of $100/hour. The average time to do so is 1–2 hours.
• Can I purchase a list of the people who opened and clicked through my email campaign?
  You may purchase a follow-up list that contains contact information for each individual who opened and clicked through your email.
• Can I see the results of my email campaign?
  Yes. A report detailing your open and response rates will be available 24 hours after campaign deployment.
• How long will it take to create and send my email campaign?
  Most campaigns can be completed in 2–5 days. However, delays in any of the necessary steps—list building, design, and email approval—can negatively affect the project’s timeframe.
• How will my email campaign be delivered?
  The price of renting email addresses from us includes setup and delivery of your email message.
• I don’t have a design ready. Can you create one for me?
  Yes. You can choose from our pre-designed email templates or have our professional designers create a custom email for you.
• What do I get with my email campaign purchase?
  • Program your email message using Multipart MIME format. (This allows recipients with text-only email to read your message.)
  • Test your email and get your final approval before sending.
  • Send your email on your behalf.
  • Monitor, track, and report the open and response rates.
• Why does my campaign need to be approved by Data Axle USA?
  Before sending any campaign, we must first verify the following: it is in good taste; offers can be clearly understood; and it does not state or imply knowledge of the recipient or household. To learn more, view our terms and conditions.

General

• How accurate is your data?
  We go above and beyond the industry standard to ensure the data you access is as accurate and complete as possible. In fact, we invest more than $20 million annually and employ more than 300 full-time researchers to compile and verify the information in our databases. It’s this attention to detail that delivers consistently higher levels of accuracy and deliverability over the competition. In fact, our most recent competitive audit conducted by the University of Nebraska–Omaha found an accuracy level of 96.1% for company name, address, and phone number. But we also recognize that no database can be perfect. Businesses are constantly closing, executives changing, and 20 percent of the consumer population moves every year. And while 100-percent accuracy is our goal, it is highly unlikely. Therefore, it is natural to receive a small amount of outdated information. You are always covered by our satisfaction guarantee, and we will gladly replace any portion of your list that’s undeliverable, out of date, or disconnected.
• How can I add my business or personal information to your databases?
  Click here to add or update your business listing. To protect consumers’ privacy, we are not able add information to our consumer database on request. Consumer records are updated upon receipt of local telephone directories.
• How do I remove my business record from your database?
  All Data Axle information is compiled from public sources. To remove your business information from our database, please send a removal request on company letterhead to the following address:
  
  Infogroup
  Attn: Content Feedback
  1020 E. 1st Street
  Papillion, NE 68046
  
  You can also fax your request to 402.836.3993, or email [email protected].
• How do you compile your databases?
  We compile our business database from a wide variety of sources, such as:

  • U.S. and Canadian directories
  • New business filings
  • Daily utility connections
  • Press releases
  • Corporate websites
  • Annual reports
  • User-generated feedback

  
  But we don’t stop there. To ensure your data is accurate, up-to-date, and complete, we make over 24 million calls each year. Our consumer database is gathered from more than 100 sources, including:

  • Real estate and tax assessments
  • Voter registration files
  • Utility connections
  • Bill processors
  • Behavioral data
  • And many other sources

  
  We are constantly updating our consumer records—rebuilding the database monthly—to guarantee that you get the most current and accurate information possible.
• What are credit rating codes?
  We’ve developed a sophisticated computer model—which considers factors such as number of employees, years in business, industry stability, census data, and more—to assign practical and statistically sound credit ratings to each company in our business database.
• What are TargetReady™ Models?
  Our TargetReady Models are pre-built lists designed to help you find consumers deemed highly likely to have specific behaviors or attitudes. To build these models, we use an extensive set of customer characteristics to assign model scores to each consumer record in our database. We offer more than 90 models in the following categories: automobile, banking and finances, books, children, dining, donors, education, electronics, entertainment, events, food and grocery, health and fitness, home and garden, online activity, opinions, pets, shopping, sports and activities, telecommunications, and travel. Each model can be customized with a wide variety of selections, including age, gender, income, ethnicity, and geography.
• When can I expect to see the results of a business database add/change request?
  Business records must be verified over the phone before they can be added or changed in the database. This process can take up to 60 days.

Orders

• How quickly will I receive my list?
  Most list orders are delivered within minutes to the email address provided.
• In what format will my list be delivered?
  All lists are delivered electronically to you via the email address you provided. You can also choose to have your list delivered by CD-ROM, or as pre-printed prospects lists, 3×5 sales leads cards, or mailing labels (pressure-sensitive or cheshire).
• What if I need to cancel my order
  If you need to cancel your order, please contact your representative or call 866.760.0543. There is a 50% cancellation charge for all orders.
• What if I’m not satisfied with my purchase?
  We believe our business and consumer databases contain the best possible information. But we also recognize that no database can be perfect. Every year, 80% of businesses and 20% of the consumer population moves every year. So it’s natural to receive a small amount of outdated listings. That’s why we offer our 100% satisfaction guarantee. You’ll receive a full refund for any portion of your list that’s undeliverable, out of date, or disconnected. Plus, if the percentage of bad data exceeds 8%, you’ll get $0.40 for every bad record beyond that percentage.
• What methods of payment do you accept?
  We accept credit cards (Visa, MasterCard, American Express, and Discover), PayPal, and checks. Please make checks payable to Data Axle USA.com and mail to: Data Axle USA – Accounts Payable P.O. Box 957742 St. Louis, MO 63195 Note: We do not currently accept payments via PayPal’s eCheck option.

Privacy & Security

• Is your site secure?
  Yes, all credit card information entered on our site is sent through a secure connection, using 128-bit encryption.
• What are your terms and conditions?
  To view our terms and conditions, click here.
• What is your privacy policy?
  To view our privacy policy, click here.